Mobile Apps: A Growing Trend in the Industry

In recent years, mobile app development has become an emerging and booming industry. According to reports, currently, around 2.3 million app developers are devoted to keeping up with the latest trends and industry demands. In fact, Apple revealed that in 2013 there were around 1.25 million apps that got registered in Apple’s app store, which accounted for approx. 50 billion downloads, which are quite amazing stats. In turn, this resulted in paying around $5 billion to mobile app developers.

The above stats prove why mobile app development has become a key factor in the success of any business.

Increased rates of Smartphones and Internet usage on Smartphones and Tablets

With this astonishing and growing number of users on the Internet who use smartphones and tablets, apps have become an integral part of every user’s daily activities. This is because apps have the unique ability to easily access a huge number of potential users. As per the reports revealed by PewResearch Internet Project, around 67% of U.S. users use their Smartphones and Tablets to access the Internet daily. The reason behind these amazing and exceptional numbers is the enduring growth of Smartphones and tablets usage.

According to PewResearch Internet Project around 50 percent of the smartphone users are using apps for just about everything. And out of this, two-thirds of the users are regular users. The aforementioned stats show how apps are continuously engaging with an entirely amazing and new customer genre that is constantly and closely connected to the Internet. Hence it is a channel that allows businesses to have millions of new potential customers. All that is required is to develop an effective and flawless app that can reap the benefits of your work.

What are the key benefits of Mobile Apps for Businesses?

There are a lot of benefits associated with building and distributing mobile apps. Let’s take a look at a few of the key benefits for businesses and brands across a wide range of industries.

Builds Customer Loyalty

Apps excel in working consistently to increase customer loyalty and retention, especially in the mCommerce and retail sector.

Increases Brand Value and Revenue

Apps have the potential to create unique opportunities for businesses and brands. Users are getting encouraged to download free versions of the apps allowing them to customize their preferences in order to fit the specific needs of the customers.

Enhances Visibility and Brand Recognition

Users are increasing constantly owing to the ease and higher availability of apps in the App Store and Google Play Store. Nowadays, users don’t want to waste time in signing up into a mobile website because mobile websites are crafted for information sharing, readability, and navigation, instead of flawless process management. Ever since inception, apps are allowing users to have flawless, easy and functional access to the information, products, navigation, services, and processes. They are designed considering the real-time needs of the users and are closely optimized for their hands-on experience.

Increases Sell-through

Recent analysis and reports suggest that mobile users usually spend more time on apps than they spend on websites.

As we are continuously evolving into a mobile-centric and market-centric society, it’s no surprise that apps play a key role in any industry’s growth. So, by getting an app developed, you can definitely tap into a new array of customers, which in turn, will lead to business success and reaching new heights.


Source by Amit Upadhyay

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