Finding a free WordPress theme can be very easy since there are so many themes available. The best thing about a free theme is that it's free. There is no cost to you and they are usually very easy to upload to your WordPress website. The downside to a free theme is that many people are probably using that same theme. When the search engines see that there are a lot of websites with the same design, they may take that as a spam blog or website and demote your site in the search engine rankings. This is why is it critical to find new WordPress themes that many people are not using.
There are many ways you can get new WP themes and one of them is to hire someone to create a custom theme for you. Custom themes can go a long way especially when you are trying to create a brand for your business. If a visitor should come to your site, they should be able to know right away that it's yours based on your theme. A custom look for your website can get you instant trust with your visitor. You have to think about how your visitor will react when they land on your page. If the site looks old or does not have all the things that make a website trustworthy, they may never come back.
There are also new themes that you can purchase from website designers that are 100% custom and only sold to one person. These themes are called "premium" WordPress themes. This means that you have a custom theme and the search engines will trust your site as legitimate. This will help your business and your website rank in the search engines easier, thus, increasing your traffic.
It's important to consider whether you will need a free or premium WordPress theme. If you are trying to sell something online, then it is essential that you buy a premium WordPress theme so that you can stand out and build a brand. On the other hand, if you are a blogger or have a personal website, you may choose to go the free route. In any case, using new WP themes is by far the best way to increase your traffic and build credibility with your visitors.
When you purchase a premium WordPress theme, you will be able to work with the person who is designing the theme to make sure that everything you need is there. With free WP themes, you may need to tweak the theme to make it look and act like you want it to. The bottom line is that custom a custom theme is essential to anyone trying to build a brand or blog online.
Source by Susan Suarez