Trick or Tweet! Four Basic Twitter Tricks to Boost Your Website's Visibility

We all want our websites to succeed. One of the easiest ways to do that is to leverage the power of social networking. And one of the most fun and easy social networks to use is Twitter. Leverage Twitter power and watch your site traffic soar. There are three quick and easy ways to use Twitter to boost your website's visibility.

Tweet every time you add content to your site. Sounds simple, huh? It is. But there are some more tricks to tweeting your new content.

  • Use #hashtags when tweeting to highlight your keywords. These often appear in searches and help associate that hashtagged keyword with you as a Twitter user, and, by association, with your website. Hashtags will also appear in a few places on Twitter, which will get your tweet more attention. And trending hashtags are featured on, which may also get you some attention and link love.
  • Use Twitter's link shortening service to shorten the URL that links to your new content. Twitter vets URLs using their own shortener to ensure they are not malicious urls, which gives your links more trust. It will also show your real URL when hovered.
  • If your content or blogpost is about a person, see if that person is a Twitter user and identify them in your tweet by their Twitter username with the "@" symbol in front of it. Twitter offers a way to find people who emails you have in your address book for the most popular free online email providers. When you include the "@" before a Twitter username it will link the username to the Twitter profile of the person in question, and may get you a response from that person in the form of a tweet or retweet, a blog comment, or some link love. If you do not know the person's email, check to see if they have a website and if they have their Twitter username there or a "follow me on Twitter!" button.

For those of you who use content management systems such as WordPress, TextPattern, Drupal, Joomla and others, most have plugins or add-ons that allow you to easily set up automatic tweiting every time you publish new content on your website.

Make it easy for your site's visitors to tweet your content. You can do this on a static website by including the code for a Tweet button that is available to you through the Resources link on the bottom of your Twitter Settings page. If you use WordPress, TextPattern, Drupal or another content management system, check to see if there's a plugin or add-on that allows you to add a tweet button automatically to your website.

Include a "Follow me on Twitter!" button on your website. The code to include a follow button is available through the resources link on the bottom of your Twitter settings page. Or, if you use WordPress, Drupal, Textpattern, Joomla or another content management system, see if there's a plugin or add-on that will add this for you. The Twitter follow button makes it easy for people to follow you and posts your tweets of your new content on their Twitter home page. This makes your site more sticky and brings you back repeat visitors who are already interested in you and your website.

Follow other people on Twitter which sites are about similar subjects as yours. Following someone on Twitter encourages them to follow you, and spreads the link love.

Leveraging Twitter in these four ways to bring you new and repeat visitors is a smart and easy way to boost your website's visibility and traffic. There is a lot more you can do to increase your website's effectiveness.

Source by BJ Novack

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