How to Choose a Blog Theme

Ever surprised how important themes are to blogging success. The truth is, many do not really pay much attention to this area and will often try and put the cart before the horse which is okay, but creating a good first impression when someone lands on your blog is vital.

This is one of the blog secrets not often mentioned in tips articles because choosing a blog theme is simply taken for granted. Many will argue that a theme does not really make much difference and in many respects, for SEO purposes it does not but if you are an internet network marketer and trying to create brand awareness then you better believe a good theme is important.

You see, your blog theme should be your brand. It will identify you as prospects travel across the internet landing on other sites and following your links back to your site. You are not just selling your value-added content but your image as well.

For example, when you buy a house and you're out shopping the appearance of the exterior is the first impression you get and if it's not too your liking, then you're more inclined to give it a miss and head elsewhere.

How To Choose A Blog Theme

Let's take a look at some of the things you can do to choose a theme that's both to your liking and that of your visitors.

# 1. Choose a blog theme layout that's clean and easy to navigate. Complicated looking designs can be confusing and blog readers are like motorists, they'll look for the easiest way to get from A to B. So do not make them jump through hoops. Keep your theme clean.

# 2. A unique looking theme is another important aspect but be careful not to go overboard and make it overly unique. Uniqueness is good for brand awareness and as we mentioned above, your theme layout will become synchronous with your brand the more you get established online. Creating an immediate and positive impact on a first-time visitor is critical.

# 3. Choose a theme that is plugin friendly and will not interfere with a plugin's job. Plugins are additions you add to a blog that enable it to function better. In other words, there are seo plugins, plugins driving traffic, image plugins … just about any task required for a blog there will be a plugin available. A theme needs to be user friendly with them and because updates occur regularly for both, they need to interact without issues.

# 4. The fourth thing you can do is to buy a theme and there are some excellent options available. Many come with a one time use license which means you can only use it for one domain and for a few extra dollars, you can get an unlimited license. For brand awareness, you may like the option of having one built from scratch which is a good option. You get what you want this way. A personally built blog theme can cost anywhere from $ 50 to hundreds of dollars and you'll have no problems finding theme builders at platforms such as Guru, Elance and Rentacoder.


Source by Dean Caporella

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