Every publisher generating income from ad monetization, probably, does not waste a chance to increase its website traffic. Your social media profiles, fan pages, groups and hangouts may be potentially valuable traffic sources for your website. It's worth to bear some best practices in mind if you are considering to improve the amount of traffic with social media marketing. I'd like to share my experiences and present some effective social media practices.
Share website new content
Social media so-called "timelines" are perfect launching points for spreading your website unique fresh content and providing links to your web resource. Beyond pure links, you are able to post some images and photos with a short descriptions and references to your website.
To make your post generate maximum engagement rate, you should use the full set of available social media tools, like hashtags, mentions of users, businesses and pages, "Learn more" buttons and others. Beside, social influencers, some popular social media users with hundreds and sometimes thousands of followers, can help promote your site and grow your website traffic by reposting your content and links.
Talking about content sharing, it is often useful to set on your site share / follow buttons. There are some free plugins to install that will make it possible for visitors to share your content on various social networking sites and promote your brand for you.
Add links in your social profiles
It is no secret that the majority of internet users participate on social networks to discover new quality websites. So do not be afraid to go over the limit adding links to your web source in your social profiles, specifically in appropriate Website / Workplace fields or in bio / about sections.
Then there are things like profile pictures, background images and cover photos which may be used like billboards to media advertising. You can drop on it your contacts, link to your site main page, maybe some advantages of you web project or proposal to go to your website.
Optimize your website for mobile
Recently much has been said about global mobile trend and mobile advertising benefits that are backed up with compiling statistics. In particular, experts say that more than 40 per cent of cell phone owners participate on social networking platforms via their phones.
It means that your followers are likely to use their wireless devices to go to your website, and, naturally, they expect your quality web resource is mobile optimized and exhibits good operability. However, it should be understood that if your website is lacking some functionality on a small screen, it may have serious effects on the traffic from social networks.
In conclusion, good social media traffic scores can benefit your overall website ranking and significantly increase demand on your website among advertisers, which will have a positive impact over your fill rate and eCPM. It remains to wish you every success in your social media marketing.
Source by Anna Plisovickaya