1. Google Analytics can be used to achieve a better understanding of the positive and negatives of each page on your website. Popular web pages indicate a high interest in a particular product and service, so it will be worth your time building more content around that subject.
2. Utilise Google analytics to view searched for queries, this will give you an idea of the kinds of content to create, about a particular product or service in far greater detail.
3. Make good use of any of Google AdWords Tool, Keyword Eye etc.
4. Keep up to date with any feedback that you receive via your email or website.
5. Make use of the great array of social media tools available to businesses like FollowerWonk. You can use them to view the various types of content around your particular niche that people are engaging with and sharing with their online friends.
It’s fair to say that keywords are a crucial aspect of SEO and Content Marketing. Because of this you need to ensure that all of your titles are well-optimised with targeted keywords. This often gets overlooked during the planning phase, but it’s essential to write about something with a search demand, otherwise there’s little point in creating the content in the first place.
6. Analyse the blog comments from customers and site visitors – are they suggesting or asking after anything in particular?
7. Enter best performing keywords into Google with quotation marks to get an understanding of what your competition is doing online.
8. Ensure that you differentiate clearly between the most highly competitive keywords and the much less competitive keywords.
9. Tailor chosen titles around root keywords, using appropriate qualifiers and modifiers.
Content Marketing and Social Media are very important to your website and it should be noted that they are dependent on each other. It’s imperative that your titles are user friendly, and so captivating that people will want to share them.
10. Investigate who has shared similar content to that which you have created, using the social tools mentioned previously – FollowerWonk and Google Ripples etc.
11. Look at the titles of the most shared content amongst your competitors and get inspired!
12. When promoting your own content, make sure that you target the most influential people on your social platforms.
13. Make sure your titles are short enough to be so that people can read them quickly, but long enough to be properly descriptive and suitably engaging.
Source by Rick J Miles