In some markets, booking an exhibition space is extremely expensive, so getting your choice right is important for your investment. If you are lucky, you may be receiving priority stand allocation and discount because of the number of years you have supported a show.
Where you position your stand should usually depend on what your show objectives are, but it is generally a good idea when booking exhibition space to think of the following factors.
1. Look at clustering your stand around your dealers, media, or any other company that is relevant or beneficial to yours.
2. Position your stand near an entrance or visibly in an aisle for the footfall. Also ensure that you are not stuck in a dead zone, otherwise the only visitors you will get are the visitors that seek you out….if they can find you that is.
3. Look for as many open sides to your stand as possible. It allows your stand to be visible and promotes a relaxed atmosphere.
4. Is the space near a lecture stream, exhibition feature or even restaurant? This may ideal for the increase in footfall as well.
5. Engage with the show organisers. The more you have a relationship with your show organiser the more you can leverage your relationship and get what you want in terms of space, sponsorship, publicity or even speaking slots.
Obviously, some of these tips will work for some industries/markets. However in most circumstances they may be a useful guideline. Best of luck!
For more tips, click on gaining the most out of your exhibitions.
Source by Ian Lockyer