Promotional items are a great way to promote your company to the next level. You can reach new customers and put your self in a situation where current customers bring new customers. Last year American companies spent $18 billion on promotional items. Why? Because they are flexible, tangible, long lasting and have a high perceived value. In short, promotional items are a perfect marketing tool.
Why do promotional items work?
Promotional items are not just regular products with your company’s name on it they are advertisements. This may sound like a simple concept but its really not. The reason many people hold back from buying promotional items like promotional magnets or promotional bookmarks for example is because they think that people will use the pen or the bookmark without thinking twice about who gave it to them, now that may be true about that person himself but a friend who sees this person with your bookmark and is interested in the product that you sell will ask his friend about your company. This is how a cheap promotional giveaway item like a promotional magnet or a promotional bookmark can be very effective when used correctly.
Another way promotional items can work for you is for your company to give a nice useful promotional gift like a promotional desk clock or a promotional picture frame. This shows your customers that you not only care about their business but also shows your customers that your company is cherishing them; every customer wants to feel like they’re being cherished. Promotional magnets are especially effective when it comes to businesses that have a lot of competition. A customer will choose one over the other based on convenience of small things like having the phone number on hand. If you own a pizza store for example and you make refrigerator magnet with your company’s information on a sports calendar than you just improved your chances drastically of getting more business. It does not matter how the customer receives the magnet. It can be mailed or handed out to him.
Promotional items are one of those marketing tools that are overlooked sometimes for no other reason other than they cost so much less than other marketing tools so how can they anywhere near as effective, and companies are realizing slowly but surely that its just not true.
Source by Levi Hoch