Writing your mission and vision statements

Mission and vision statements forms an important part of a company’s marketing strategy. Not only does your company’s value strategy play an important role when writing them but your marketing objectives and goals are also defined by these statements.

A mission statement is defined as “a statement of the organisation’s purpose, what it wants to accomplish in the larger environment.” Ideally the mission statement should be written in such a way that it guide employees to achieve the company’s overall goals and provide a clear idea of the company’s business activities to outsiders. To make it easier to write your mission statement, first write down the customer needs your product or service satisfy and take if from there.

Your vision statement comprises the long-term goals and the identity of the company and can be described as the ‘dream of the entrepreneur.’ An example of a long-term goal can be becoming the market leader in cosmetic products. The vision should be clear, concise and convey what they company want to achieve.

Examples of mission statements

To be the most customer-centric company in the world, where people can find and discover anything they want to buy online.

Coke Cola
– To refresh the world…
– To inspire moments of optimism and happiness…
– To create value and make a difference.

Examples of vision statements

Pick ‘n Pay
Our vision is to extend our position as South Africa’s favourite and most admired grocery retailer.

Read more on writing mission and vision statements:

– Creating a Mission Statement
– How To Write a Mission Statement

Source by Twenty3Media

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