The Yellow Pages

The term Yellow Pages refers to a telephone directory for businesses, categorized according to the product or service provided. As the name suggests, such directories are usually printed on yellow paper, as opposed to white pages for non-commercial listings. With the advent of the Internet, the traditional term “Yellow Pages” is now also applied to online directories of businesses.

The name and concept of “Yellow Pages” were invented in the USA, over a century ago. The expression “Yellow Pages” is used globally, in both English and non-English speaking countries. In the U.S., the expression “Yellow Pages” refers to the category, while in some other countries it is a registered name and therefore a proper noun.

Online yellow pages
The information contained in the yellow pages is essentially a commodity, so publishers often engage in product differentiation tactics like bragging that their listings are more comprehensive or up-to-date. In 1999, a new tactic was pioneered by France Télécom’s Pages Jaunes, which dispatched photographers to certain French cities so it could add a photograph of businesses along with their phone number and street address.

Source by Subhash

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