Whenever you meet someone new, especially at a networking event, you are likely to be asked what you do.
After “How are you?” this is perhaps the most common conversational question.
As a small business owner or independent professional, this questions gives you a great opportunity to grab the attention of a potential client with your reply. This is why your 30 second introduction, elevator speech is so important.
So what are the key factors to include in your elevator speech to make it memorable?
1. Understand your IDEAL client profile. Not any client, not: “we can work with anyone”, but your IDEAL client. Those you love to work with, those you set your company or practice up to serve. Get as detailed as you can on this. Think about how to define them, what problems are they dealing with, what challenges are they facing, how do they feel about that?
2. Avoid making your introduction simply a list of your title, profession, company name etc. Your message should address the key elements you have identified in key point one. When asked what you do you can answer who you help and how you work with this type of client. That will immediately gain their attention. It is much more effective than a list of your services and your office location.
3. Practice. Countless times small business owners are caught off guard and waste their 30 second opportunity stumbling over what to say. You don’t need to sound like a tape recorder! Put together several versions, rehearse them, record them, get feedback from friends and family. Make sure it sounds like something you would actually say.
The great thing about a 30 second elevator speech is that it is free to test. Any networking event in your town will provide this test opportunity. See what reaction you get, make adjustments accordingly.
Getting the focus away from what you DO towards how what you do addresses real issues, problems and challenges of your ideal client base is central to achieving the results you want from your elevator pitch.
Source by Jerry Smith