When you are planning for launching a new product it is always important to have a launch strategy in mind, in this article we will discuss 4 great new product launch strategies.
New Product launch strategy Number one: new product website
Having a new exciting website to support your new product launch is a great strategy; it will help you differentiate it from your other products as well as your competitors’. The site will reflect your brand promise and support your brand strategy. You should pay extra attention to incorporating research based persuasion factors in your website experience.
New launch strategy Number two: Interactive demo
Another great strategy is to have an interactive demo; this will greatly accelerate investment recovery. By designing an interactive demo to work on the web, laptops or CDs you support your sales force and direct email campaigns.
New Product launch strategy Number three: Interactive promotions
Interactive promotions are any events that promote your new product launch and in the same time require the active participation of your target customers. These events can be in the form of contests or other similar activities. By coming up with imaginative contests the help you achieve your promotional tools and then delivering on your contest promises, this strategy will work wonders for your new product launch.
New launch strategy Number four: search engine marketing
Having a search engine marketing (SEM) program is a great and quick way to get the fastest recovery of your product investment. By having a program that combines SEO, link maximization, press release optimization and pay per click you will get spectacular results. All of these strategies are effective on their own, but you will get maximum yield if you use them in tandem. To learn more about new product launch strategies and other related articles please visit www.doubleurincome.com
Source by Ahmed moheildeen