Why Ecommerce Applications Fail?

Every seller dreams to be a super seller shipping hundreds and thousands of items everyday to their customers, but the dream doesn’t come true for all. Why? I would like to discuss the reasons here.

No Marketing Budget

It’s highly recommended that when you plan your eCommerce site, you put up a plan for conceptualization, development, deployment and advertisement. Most of the eCommerce site creators forget the last thing and find themselves in trouble. Actually the marketing should be the prime concern of any new eCommerce website development. You cannot sell the burger in New York streets without shouting and telling about your delicious product. Same applies to eCommerce.

Allocation of marketing budget should be segmented in two categories.

1. Online marketing: Online could be SEO, SEM, SMO and Ad words budget.

2. Offline marketing: offline could be radio ads, newspaper ads or hording at prime location etc.

#1 is crucial and must to do thing while #2 requires high end budget which could be managed through Private equity or Venture Capital funds on private capacity.

Lack of simplicity

I am sure while you read this; you are a seasoned eCommerce user ( buyer or seller), eCommerce has become synonymous with amazon.com or ebay.com. These two sites are the highest revenue making eCommerce sites on internet.

The reason is their simplicity. They have identified the nerve of internet users. Millions of sites have been copied on that concept but success ratio is still less because Amazon and eBay keeps changing their behavior based on user experience and convenience. They are becoming easier and easier day by day for online shopping. Their product offering is also one of the reasons that bring the average customers come back and buy again on their sites.

Lack of patience

You got to have enormous patience if you are running a new eCommerce application. It won’t fly from day one. Initially it will suck, then it will crawl, and then walk and after lot of time and money it will start flying. So you won’t be an internet millionaire overnight. Develop patience, if you follow tips 1 and 2, and work hard, your site will start earning more than you expected.