Are you not happy with your web performance? Is your website slow and sluggish? Doubt if your website is really adding to your business? Well, are you covered?..
There are a few action items and there are a few questions that need to be addressed first. There are some areas that need clarity. You need to find out which parts of your website are slowest and are they yours or delivered by your third party vendor? How efficient is your web page in terms of page load time? Does it run efficiently run with fewest number of HTTP connections? How are you monitoring your web applications and transaction monitoring system? All these areas need to be addresses with measurement products and monitoring services. You can always control what you measure.
There are some action items that need to be taken care of. First would be to monitoring third party content and to ensure consistency pertaining to delivery from partners. 3rd parties can be advertisers, customer/user reviews, etc. You will need to create measurable and goal driven service level agreements. The results need to be detailed out and shared with vendors to align processes and resolve problems quickly and more accurately with minimum delay.
Apart from this, you also need to check the page load time of your web pages across geographies. And also how fast it loads for different types of users. This is with regards to the types of users using different connection ie., broadband, dial up, etc. A comparison needs to be done for browsers, connections, page load time, for the different user groups across different geographies. Problem identification is crucial which will help you in improving conversion rates. With all these web performance metrics, we will have to monitor the impact on business by the issues faced by end users and also validating new web technologies such as flash, ajax, etc.
Source by keynote