Social Networking is becoming quite the trend on the Internet. Social media sites MySpace, Twitter, and Facebook have become the giants of the industry. These sites have captured hungry Internet Marketer’s from around the world who are actively marketing and promoting their businesses. There are some very important keys that these marketers are currently missing while marketing on these sites. It’s very important that these Internet marketer’s learn how to use the right social marketing strategies on these sites if they want to have long-term success. There are some very simple strategies to follow when using social marketing on the Internet.
No matter where you are marketing on the Internet, it’s very important to send your prospects to an informative and non-salesy website before you send them to your sales capture page. The best way to do this is to set-up your own fully hosted WordPress blog. Your WordPress blog will be at the center of all your marketing strategies. This will be the first place that prospects will be taken to before you send them to any site that will capture their information. Your blog will focus on branding yourself as a leader and making your business credible to your prospect. Make sure when you post to your blog, that all information is valuable to your prospect and isn’t cheesy. If you post content that is worthwhile, then major search engines like Google will show your posts for free on their search results. This means that you will have free traffic to your website for years to come. On the home page of you blog and on your posts, you will have your link to your capture page. Pospects will come to your blog, read about you and your posts first, then you will redirect them to your capture page. This is the best way to build a relationship and trust with your prospects before you try and sell them something.
The most important key of all is that your blog will rank high within the search engines, because you are providing them with organic content. Google loves organic content. They don’t like capture pages. Recently, Google has been putting some heavy restrictions on Internet marketers who are using capture pages to market a business. Make sure that you don’t get the “Google Slap.” The last thing you want is to be put out of business. Remember that Google is King. The key to preventing the “Google Slap” from happening is to own your own self-fully hosted blog, provide good content, then redirect your prospect to your sales page.
After you have set up your WordPress blog, you will want to focus on driving traffic to your site. Social media sites are a tremendous way to create free traffic if you implement the right social marketing strategies. When creating your profiles on these sites, focus on who you are as a person. Make sure to use a good profile picture of yourself, since this will be your first impression. Also, go into detail on your likes, dislikes, and interests. People want to know who you are first, before they will be in business with you. The key to social media marketing is to be genuine, post good content, and never use spamming techniques. Over time you will build a good reputation and people will begin to trust you if you do things right.
If you follow these social marketing techniques, you will be well on your way to becoming a master marketer. Remember it’s very important to always send your prospect to your blog first before you send them to any capture pages. When using social marketing strategies, put yourself in your prospects shoes. Think about the content that they would want to read, and then deliver it to them. Don’t be sales, or pushy. Make sure to always deliver solid content on your blog and social media posts. If you follow these marketing and strategies and techniques, you will be well on your way to becoming a master marketer. Once you’ve become an Internet marketing master, you will have floods of traffic to your website that you won’t know what to do with. Remember that traffic equals prospects, and prospects equal money in your pockets.
Source by Lucien Bechard