By creating an attractive, reader-friendly layout for your newsletter, you can get your readers more engaged in reading it ; they will also get accustomed to it and will be always looking forward to the next issue.
On the flip side, if you do not invest enough time enhancing your newsletter look, you may be working against yourself. That is, you will be putting readers off checking it at all. Readers do appreciate well setup newsletters just as they appreciate quality content. Therefore, it is very critical to strike a balance between these two aspects of your newsletter.
Use multiple columns to enhance readability. When it comes to laying out a newsletter, columns come as a great help. They help you effectively organize your content in a way that is appealing to the reader. A line that stretches across the entire screen is hard to follow. Reading from a screen is quite different from reading in a book. The former is quite tiresome to the eyes. Columns make it easier for the reader to skim through your content and thus save their eyes much of the strain.
How to use columns. The two column layout is believed to the best. You can modify the size of the two columns so that the left hand column takes one third of the entire newsletter width. This way it acts like the menu of a website. There you can place your table of content. The right hand column should be left for your main content.
The right hand column. The right hand column is the area in which you can inject your main body of content. This could include text, pictures, and links. It is advisable not to use too many graphics in your newsletter because this usually adversely affects its performance and makes it slow to load.
By following these handy tips, you contribute largely to the success of your newsletter and retain many subscribers who could potentially drop out of it.
Source by John Khon