Perhaps the most common question among those new to Internet marketing is, “Where do I start?” If you want something that’s easy to use, trusted by Google, loved by the search engines, and FREE, you can’t go wrong with a blog!
Google trusts blogs. Google has trust issues with Internet marketers. This is unfortunate but understandable, since so many marketers make so many spammy, cruddy sites.
Internet marketing has been around as long as the web has been around. In fact, sales and marketing pages were among some of the first pages out there.
But blogs have a different chain of evolution. They started out being written by everyday users, and have only in the last few years been used as marketing tools.
It’s a shame that Google doesn’t trust marketing tools any more than it does. And while the people there know that blogs are sometimes used this way, they also know that most blogs are still used by the average everyday user. You can use this to your advantage by turning your favorite blogging platform (like WordPress or Blogger) into a cash-generating supertool.
Blogs are easy to use. Unlike standard websites, blogs don’t require you to upload a file every time you make a new page. This makes blogs more convenient. Plus you don’t have to learn how to upload pages via FTP or some other system (an often frustrating experience).
Blogs are easy to update. Blogging software is made for the average Joe to be able to put his pages up on the Internet You don’t need to understand HTML or know how to use complicated page creation software like Dreamweaver.
Blogging software is set up so that it’s even easier than driving a car! It may not look this way to you at first. But once you become familiar with your blogging software, you’ll see why the user interface is called a “dashboard” instead a “control panel” (or a “cockpit”).
Search engines like recent material. The Internet thrives on speed. This is why the big three search engines often include how recent a piece of content is, when deciding how to rank it.
Keep in mind that this is more true in some niches than in others. Recent news is highly important if you’re trying to rank well for a celebrity or entertainment keyword, but not so much for something like antiques or ancient Chinese history.
You can get a blog for free! You don’t have to worry about buying a domain name or shelling out up to twenty-five bucks (or more) a month for hosting. Just go to one of the many free blogging sites online–WordPress.com and Blogger.com are the two most popular–and get one for free!
Another great thing about both of these sites is that they tend to do well in the search engines. They are huge sites that the search engines visit every day, so your content should be available in no time. (New sites can takes WEEKS to get indexed in the search engines.)
Source by Alan King