Having a website for your coaching practice is not the only important factor, you need to have a strategy and purpose for your site. With a purpose, you can effectively organise the pages, and write effective web copy that engages your potential clients.
To achieve this, you should apply coaching client-attraction within your website.
There have been studies that show that visitors will leave your websites if they don’t get engaged within a few seconds of landing on your site so your website must immediately grab their attention you do this by the following:
Put together a well crafted web copy on your homepage make it powerful that speaks to your ideal coaching client and be specific and clear as possible to the type of client you want to attract for coaching. When you do this will deter the wrong type of clients contactingyou. Why waste your valuable time on a complimentary
coaching session who wants a life coach when you’re a business coach?
Tell them about what you do and how you do it. and and keep it simple and brief, so instead of listing your coaching creditials and its jargon, select some key ones that you really love and enjoy and explain the value and benefits of your coaching for your clients.
Example Let’s you’re a relationship coach and many of your clients come to you stuck in a marriage where the flame burned out and you help them rekindle the fire.
You might say “I ask very specific powerful questions which will get you to rapidly see the things which are putting a damper on your love. With this we can quickly remove them and get you feeling those excited-to-see-your-mate butterflies again – spicing things up!”
See how the second part sentence spells out “what you do” in relation of “what clients wants?” When you demonstrate you can help solve your clients problem and point out the value, your visitors will easily reach a decision that they should choose you as their coach.
They say if you don’t ask you dont get so ASK your visitors to take action. Tell them exactly what to do.
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What you should be aiming for is to get them on your email newsletter list and then provide them with some useful and valuable articles, this would be a great starting point to lead them into inviting them for a complimetary coaching session.
To sum things up whether you want visitors to become clients, buy your product or sign up for your coaching program, I encourage you to include these tips within your website design,when you incorporate these tips, this will result in a more effective website that will attract your ideal clients.
Source by BlogWorkz