If you’re serious about the desire to sell your crafts online then whether you already have a website or not, you really must have a blog. I’m not saying it’s something you should consider, I’m not saying it’s something that might help your craft business, I’m saying it’s a must. An absolute. Not having a craft blog is costing you money.
A pretty strong statement, right? Maybe, but a simple blog can radically change people’s craft businesses and the investment required is tiny.
You’ll note that I say an investment required. So that’s not a free blog then?
It’s true that you can go to somewhere like Blogger, WordPress or Typepad and get a free blog. Blogger is particularly popular amongst crafts people, perhaps because it’s the best known. There are some very entertaining crafts blogs out there that run under that platform.
So what’s wrong with it? Well for me the main problem is that it’s not in my control. It’s not me who sets the rules and regulations. Blogger is owned by Google. Nothing wrong with that but they decide what you can and can’t put in your blog. They decide what is acceptable content and they really don’t like people directly selling from their blogs. To me, that’s an odd way to run a professional crafts business, particularly as running a professional craft blog to sell your crafts online can be done so cheaply
You’ll need a domain name, which you can get for under ten dollars a year and you’ll need some hosting, which you can get for five or six dollars a month. That’s it. Total investment in your crafts blog is about the same as a family sized pizza per month!
OK, so you’ve got your blog set up, I haven’t yet explained why it’s vital to your craft business. I haven’t explained why I’m so strongly in favor of a blog rather than a traditional website.
There’s nothing wrong with a traditional website to promote or sell crafts on the internet. It’s certainly better than nothing, but even if you’ve got an established site the addition of a blog will bring you more customers and make you more money.
Blogs are a great way to communicate with your potential customers. They’re generally lively, almost like talking with someone face to face. They’re usually regularly updated so they’re fresh and newsy – and people love to know what’s going on with your crafts. Which is nice for your visitors and good for your business, but still not the main reason.
The main reason is that search engines love blogs. If you want to sell your crafts online you need to do well in the search engines, or you need to advertise to get your customers. Advertising costs money but doing well in the search engines can bring you thousands of visitors for free. Which would you choose for your craft business?
Source by Frank English