Any small business owner who wishes to promote his products or services before the advent of the WordPress blogging platform was faced with a vocabulary and language that he simply did not understand, much less care for.
Words like search engine optimization, html language, style sheets meant as much to the ordinary small business owner as a totally foreign language.
WordPress has changed all that. Because with a little guidance and a little research a complete novice to the world of the internet can set up a blog in a matter of a couple of hours and tell the entire world about the products and services he has to offer.
With the correct choice of theme, which he can download for free from the internet, and a few invaluable plug ins, which he can also get for free, a complete beginner can have a website which is search engine optimized and ranked by the search engines within a week.
The ease with which the business owner can change or tweak the look and feel of his site by simply changing themes would have been unheard of before the advent of WordPress and the benefits to be exploited from this flexibility at a very small outlay are simply incredible.
A restaurant owner could set up his site and pack it with menus, special offers, recipes and promotions and the simple task of ensuring that all of his advertising and stationery includes his website address will pay him back exponentially in the following years.
In conclusion the tiny cost and flexibility of the WordPress platform is, in my opinion, the modern equivalent of the printing press of centuries ago because of the huge empowerment it provides to anybody who takes the short time to understand it.
Source by Bruce Dillon