With the abundance of E-commerce platforms, Online merchants and E-retailers find themselves in indecisive scenario wherein they seem confused and become unable to choose the right e-commerce platform for their online business. As operating an online business craves for a considerable sum of investment, patience, regular vigilance on the development of new trends in the industry, constant website updating, etc, people involved in online business always want to stay ahead of their competitors and multiply their ROI with the consistent procession of time.
When you look for feasible options to develop an e-commerce website, WordPress and Magento, appear as two prominent platforms. Both of them are open source platforms and have the utmost efficiency to increase the revenues, but it is really a challenging task to decide which one is ideal one for your E-commerce business. Therefore, you need to read out a comparison between WordPress and Magento carefully and then take decision accordingly:
1. Basics of WordPress and Magento
WordPress is an open source publishing tool and Content Management System and was invented on May 27, 2003 by Matt Mullenweg. Currently, 76. 5 Millions people are actively using this popular CMS and its overall contribution to the Global Internet is 26%. It gets installed quickly and is affordable for bloggers and website owners because they can maintain it themselves easily. It has a healthy market share of 58.9% and is quite popular among tech-savvy people, bloggers, site owners,online business operators, etc.
Megento is an open source content management system & feature-rich E-commerce platform, invented on March 31, 2008 by Roy Rubin and Yoav Kutner. Presently, 501,036 people are using it actively and it powers around 1.3%websites available on the internet. You can install is easily. When you use this platform as E-commerce, you need the assistance of an Expert Magento Developer to perform you works easily and smoothly which cost you some money. It has a market share of 2.7% and is 5 years junior to WordPress in age.
What is the goal of your website?
Although both platforms are content management systems, but it’s crystal clear that Magento was created especially for E-commerce. Its functionality is created for business and selling products and services. If you want to sell products, then you should use Magento development services. If your aim is to just post contents on blogs/websites to generate traffic and monetize them, then you must go for WordPress.
Major Similarities between WordPress and Magento:
1. SEO Friendly
Both WordPress and Magento are SEO-friendly platforms and users have a great chance to increase the visibility of their E-commerce stores in the SERPs of Google. These two platforms are built with clean code and permit users to optimize their websites very well for better ranking and high traffic.
2. A lot of options for customization
Both Magento and WordPress allow users to control their websites completely. Users can control their site’s contents as well as their look and functions. Generally, E-commerce stores allow their users to change only specific aspects of their store’s aesthetics. But, when you use Magento and WordPress, you can easily change and customize your store and display it in the way you want. You can use a wide range of plugins for both these two platforms to expand your E-commerce store and make it suitable for the needs of your customers.
3. Open source
Both Magento and WordPress are open source platforms, which allows you to download, install, modify easily and quickly. These two platforms are maintained and assisted by committed communities comprising users and web developers. These communities toil hard at all the times to update the platforms and help other users when they have issues while using these platforms.
Comparisons between Magento and WordPress:
WordPress is Easier to use and you can run your store smoothly. Knowledge of complex technical coding is not required for operating a WordPress website. Magento is also user-friendly, but many people face problems while using it. It happens because it is developed for high skilled web developers with advanced technical knowledge. If you are not comfortable with Magento web development, don’t use it otherwise you will always require the assistance of an experienced Magento expert.
WordPress is a multi-purpose content management system, ideal for blogging and content management. A clear advantage over Magento in terms of Blogging. Magento is also a powerful CMS, but WordPress beats it when it comes to the flow of post maintained on the site.
3. Inventory management
When it comes to inventory management, WordPress is not as useful as Magento In terms of E-commerce functionality. If you want to accumulate only a small number of Stock keeping units (under 100), then use WordPress, otherwise you will face problems. Magento is ideal for amassing thousands of stock keeping units on your site because it allows you to add numerous products and categories and integrate them with POS system in case you have an offline store also. It is ideal for E-commerce business.
Availability of options to customize your website
WordPress is highly customizable with the availablity of pre-made themes and plugins available. But, you may require the help of experienced WordPress professionals to give your site a professional look. Magento has Lots of customization options . Making use of Magento Extensions to improve the functionality of your site. You may require the assistance of a professional Magento developer for giving your site a professional and business look.
Source by Michale Nott